No longer is Pinterest just a way to find new recipes, DIY home projects, or fitness inspiration. It has become a great way to drive traffic to your website and increase your readership, and many bloggers have had great success by implementing a Pinterest strategy.
If you haven’t done so already, one of the first steps you should take is converting your personal Pinterest account to a business account. Converting to a business account is free and pretty easy to do. And converting your existing account means that you retain all the followers and boards you already have instead of starting from scratch.
Steps for Converting
I think this is easiest to do on the browser version of Pinterest as opposed to the mobile app.
- Go to pinterest.com
- Log in to your profile
- Scroll down to Pinterest for Business
- Click “Convert Now”
- Fill out your information and click “Convert”
- Confirm your website using either a meta tag or an HTML file upload. Pinterest has instructions for popular hosts so check out how to confirm your website through your particular host here. Once you confirm your website, any Pin that anyone saves from your site will include your Pinterest profile picture.
That’s it! Your account should now be a business account!
Benefits of Converting
Having a business account gives you more options for your account and your pins. Here are some of the benefits of having a business account:
- Analytics – Converting to a business account and confirming your website will give you access to Pinterest’s built-in analytics. You will be able to track how your pins and repins are performing, how your profile as a whole is performing, and what people are pinning from your website. If you couple this with something like Google Analytics, you will be able to get a great picture of what strategies work for your target audience and what you might need to tweak.
- Rich Pins – There are four types of rich pins: article, product, app, and recipe. These are great because they add more detail to the pin. You will have to validate your website to enable rich pins. To find out more about rich pins and the processing of adding them to your site, check out this Pinterest help article.
- Promoted Pins – These are pins you can pay to have seen by more people. If you are interested in using Promoted Pins, check out this Pinterest help article!
- Buyable Pins – These allow customers to purchase your product on Pinterest. Buyable pins are the pins with a price in blue under them. You can use buyable pins if you use either Shopify or BigCommerce, and there is an application and approval process. You should review all the items from this Pinterest Help section if you are interested in selling on Pinterest.
- Showcase – Having a business account lets you use the Showcase option on your profile page. Turning on Showcase puts up to 5 boards of your choice in a scrolling Showcase at the top of your profile. You can change out the boards if you are running a promotion or releasing a product. To turn it on, got to your profile settings and scroll down to the very last item under Profile in your account settings. After you enable it, you can edit the Showcase right there or you can edit it by clicking the pencil icon to the lower right of the Showcase on your profile. You can only turn on and edit your Showcase on the web version of Pinterest, but it will be visible on all platforms. You can find out more about Showcase here!
Now that you’ve converted to a business account on Pinterest, make sure your profile and boards support your business and brands. Next week, I will be writing about some things you should do after you convert to a business account. Until then, let me know in the comments of any Pinterest-related questions you might have!